🐣 Brighton & Hove Easter Trail
Discover Local • Win Prizes • Support Independents
The Brighton & Hove Easter Trail is a fun, family-friendly way to explore the city while discovering and supporting independent local businesses.
From 20 March – 12 April, families, locals and visitors are invited to follow the interactive Easter Trail map, visiting participating cafés, shops and venues across Brighton & Hove.
Along the way you’ll find Easter surprises, prize giveaways and brilliant local businesses to discover.
Alongside the map, the trail is promoted via Instagram, boosting engagement with reasons to visit, explore and share.
There are:
no apps to download
no accounts to create
no complicated setup
Just welcoming people into real places — and helping them discover local businesses.
🗺 How to Use the Easter Trail Map
The digital map makes it easy to explore the trail.
1️⃣ Open the Map
Tap the button above or scan a QR code on a poster in participating businesses.
2️⃣ Find Trail Stops
Each pin on the map represents a participating shop, café or venue.
3️⃣ Visit Businesses
Pop into locations along the trail and enjoy Easter-themed moments or surprises.
4️⃣ Take Part in Giveaways
Many stops are connected to our Easter prize campaigns.
5️⃣ Discover Something New
Use the map to explore different neighbourhoods across Brighton & Hove.
The map works on any smartphone — no app download required.
🥚 Easter Trail Prize Campaigns
Throughout the trail we’ll be running three special giveaway campaigns designed to make the trail even more fun.
🚀 Pre-Launch Giveaway
"Road to 1,000 Followers"
Before the trail begins we’re running a social media giveaway to help grow the Easter Trail community.
How to enter
Participants must:
• Follow the Easter Trail Instagram page
• Like and share the giveaway post
• Tag the business they’re most excited to visit
This helps introduce the trail to more locals while promoting participating businesses.
🥚 Launch Giveaway
"Golden Egg Hunt"
To celebrate the launch of the trail we’re running a Golden Egg Hunt across participating businesses.
How it works
- Each
participating store will pick three Golden Eggs from the basket
during Mia’s visit.
- Inside
each egg will be a word or short phrase.
- Stores
will hide the eggs somewhere inside their shop for customers to
find.
- When
a customer finds a Golden Egg, they must:
• Go to the Easter Trail Instagram page
• Submit the word or phrase from their egg
• Follow the Easter Trail Instagram account
• Follow the business where they found the egg
Winning the Competition
• Once all eggs have been found, we will announce the
winning word on Instagram.
• Anyone who submitted the correct winning word will be entered into the
prize draw.
• The winner will receive a mystery Easter gift.
This campaign encourages people to visit local
businesses, follow the trail online, and engage with participating stores
during the launch of the Easter Trail. 🐣
🐰 Main Trail Giveaway
"Sticker Card Challenge"
Families can also take part in the Sticker Card Challenge.
How it works
• Pick up a Sticker Card at participating stores
• Collect 6 egg stickers from 6 different businesses
• Fill in your contact details
• Drop the completed card at a designated location
One winner will be randomly selected and announced on social media.
This encourages families to explore the full trail and discover new places around the city.
📅 Key Trail Dates
Monday 16 March
Please place your Easter Trail posters in your shop window or visible in-store.
Thursday 19 March
Start making Sticker Cards available to customers and visitors.
19 – 20 March
Launch Golden Egg Hunt campaign. We will be popping round for you to select one
of our freshly laid and sealed eggs.
20 March
Official Easter Trail launch and digital map goes live.
April 9 – 12
Final Easter Trail weekend
April 12
Easter Trail closes
🏙 Explore Brighton & Hove
The trail celebrates the independent businesses that make Brighton & Hove special.
From cafés and bakeries to boutiques, studios and creative spaces — every stop on the trail is a chance to discover somewhere new.
Every visit helps support local businesses and strengthen our local community.
Contact
Email: localtrailsco@gmail.com
Web: localtrails.co.uk/easter | Instagram: @localtrails.co
For business participation or sponsorship, please email us.
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